Managing your Google My Business listing doesn’t have to be a solo job. Delegating tasks by adding a manager can free up your time. 

Whether you’re a small business owner or run multiple locations, learning to add a manager to your Google My Business account is a game changer. 

This guide walks you through the process in clear, simple steps and offers helpful tips along the way.

Understanding User Roles in Google My Business

Before you add someone, it’s important to know the differences between user roles. Google offers various levels of access. Here’s a quick breakdown:

• Owner: Has full control. Only one primary owner is allowed. Owners can manage all aspects of the listing.
• Manager: Can update business details, respond to reviews, and post photos. They cannot delete the listing or add new owners.
• Communications Manager: Can reply to reviews and messages but can’t edit business information.

Each role serves a purpose. Choose the one that matches the tasks you want to delegate. It’s all about balancing control and flexibility.

Step-by-Step Guide to Adding a Manager

Follow these steps to add a manager to your Google My Business account. The process is straightforward and can be completed in just a few minutes.

1. Sign In to Your Google My Business Account

• Open your browser.
  Head over to the Google Business Profile Manager.
• Log in.
  Use the Google account linked to your business. If you have multiple accounts, double-check you’re using the right one.

Tip: Make sure you’re an owner before trying to add a manager. Only owners have the permissions needed for this change.

2. Locate the “Users” Section

• Access your dashboard.
  Once you’re signed in, you’ll see your business listing. Look for the “Users” icon. It usually looks like a little person or group of people.
• Click the “Users” icon.
  This brings up a list of everyone who currently has access to your account.

Remember: If you don’t see the icon, try navigating through the settings menu. Google’s layout can change occasionally.

3. Add a New User

• Click the “Invite New Users” button.
  It’s typically represented by a plus sign (+). A new window will open.
• Enter the email address.
  Type in the email of the person you want to add as a manager. Double-check for typos!
• Select the appropriate role.
  Choose “Manager” if you want them to handle day-to-day updates, reviews, and photos.
  • Manager: Can edit and update most business details.
  • Communications Manager: Limited to responding to reviews and messages.

Pro Tip: Assign roles based on the tasks they will handle. If someone only needs to respond to reviews, the Communications Manager role is perfect.

4. Send the Invitation

• Click “Invite.”
  Once you’ve entered the email and selected the role, send the invitation.
• Wait for confirmation.
  The invited user will receive an email. They must accept the invitation to gain access. This may take a few minutes.

Real-life Example: One of our clients needed a reliable way to manage reviews and customer queries. By adding a manager with the Communications Manager role, they saw faster response times and a noticeable boost in customer satisfaction.

5. Confirm Manager Access

• Check the status.
  After a short time, refresh your “Users” list to see if the new manager has accepted the invitation.
• Verify permissions.
  Once accepted, the new user will appear in your list with the assigned role. They now have the ability to manage the tasks you delegated.

Why Adding a Manager Can Boost Your Business

Delegation is key in today’s busy digital world. Here’s why adding a manager to your Google My Business listing matters:

• Share the workload:
  Keeping your profile updated is an ongoing task. A manager can handle daily updates while you focus on running the business.
• Improve customer engagement:
  Managers can respond to reviews promptly. Fast replies build trust and encourage positive customer interactions.
• Keep content fresh:
  Regular updates, photos, and posts keep your listing attractive. A manager can help ensure that your business details remain accurate and engaging.
• Reduce errors:
  With more eyes on the listing, mistakes can be caught and corrected quickly.
• Better local SEO:
  An active and well-managed listing can boost your local search rankings. Regular interaction signals to Google that your business is active.

Adding a manager isn’t just about reducing your workload—it’s a strategy for growth. When multiple people work together, your business can stay competitive in the crowded online marketplace.

Common Mistakes to Avoid

Even with simple steps, mistakes can happen. Here are some common pitfalls and how to avoid them:

• Assigning the wrong role:
  Make sure you choose the correct level of access. Giving full owner permissions to someone who only needs to handle reviews might lead to unintended changes.
• Entering the wrong email:
  A simple typo can delay the process. Always double-check the email address before sending the invitation.
• Not following up:
  Some users may not see the invitation right away. If a manager doesn’t accept within a few days, resend the invitation or contact them directly.
• Neglecting regular reviews:
  Periodically audit your user list. Remove managers who no longer need access to keep your account secure.

Quick Tip: Set a reminder every few months to review your user permissions. This keeps your Google My Business account safe and well-managed.

Tips for Efficient User Management

Managing access to your Google My Business listing is a critical part of digital reputation management. Here are a few strategies to ensure efficiency:

• Keep a Log:
  Track who has access and what roles they hold. A simple spreadsheet can work wonders.
• Regular Updates:
  Update your team regularly about any changes in business details. Clear communication prevents errors.
• Training Sessions:
  If you’re working with a new manager, brief them on what tasks they’re responsible for. A short training session can save you time later.
• Use Secure Emails:
  Ensure that every user added has a secure and professional email address. This minimizes security risks.
• Monitor Changes:
  Google My Business provides a history of changes. Regularly check this log to ensure that all updates are accurate.

Real-life Insight: One client of ours was struggling with outdated information and slow responses. After we helped them add a dedicated manager and implement regular audits, their customer engagement improved significantly.

Best Practices for Adding Managers

Every business is unique, and there’s no one-size-fits-all approach. However, some best practices can help ensure a smooth process:

• Plan Ahead:
  Before adding a manager, outline the tasks they will handle. This helps in selecting the right role.
• Limit Access:
  Only grant the necessary permissions. Avoid giving full access unless absolutely required.
• Establish Protocols:
  Set guidelines on how to handle reviews, update photos, and respond to customer questions.
• Maintain Open Communication:
  Keep the lines of communication open between you and your manager. Regular check-ins can catch potential issues early.
• Document Procedures:
  Create a simple guide for your team on managing the listing. This guide can be shared with new managers and updated as needed.

These practices not only keep your Google My Business listing in top shape but also create a structure that supports long-term growth.

How Client Success Stories Inspire Best Practices

It’s one thing to follow a guide, but real success stories bring these practices to life. For example, one of our clients—a local café—was overwhelmed with managing their online presence. They decided to add a manager to handle customer reviews and update daily specials on their Google My Business listing.

After setting up the new role, the café saw:

• A 40% increase in customer engagement.
  Faster responses to reviews made customers feel heard.
• More accurate business details.
  Regular updates meant that opening hours and special events were always current.
• Improved local search rankings.
  An active and well-managed listing boosted their visibility.

These results didn’t come overnight. It took careful planning and a dedicated manager to turn things around. But the outcome was clear: effective delegation leads to growth. And that’s a lesson every business can take to heart.

The Role of Digital Marketing in Managing Your Google My Business Listing

Your Google My Business listing is a key part of your digital marketing strategy. Here’s how it ties into broader online success:

• Local SEO:
  A well-maintained listing can drive more local traffic to your business. Regular updates and active management signal to Google that your business is vibrant and engaged.
• Customer Reviews:
  Positive reviews build trust. By managing responses promptly, you enhance your reputation.
• Brand Consistency:
  Consistent, accurate information across platforms reinforces your brand identity.
• Engagement Opportunities:
  Posts, photos, and customer interactions keep your audience engaged. An active listing is a window into your business for potential customers.

When these elements work together, they create a strong online presence. Adding a manager is just one piece of the puzzle—but it’s a critical one.

Embracing Technology for Better Management

Technology can simplify the process of managing your online presence. There are tools available that help track changes, schedule updates, and even automate responses. Here are some ideas to consider:

• Management Software:
  Tools like reputation management software can monitor reviews and track user interactions. These tools help ensure nothing slips through the cracks.
• Automated Reminders:
  Set up calendar reminders to check your listing regularly. Automation takes the guesswork out of maintenance.
• Analytics Tools:
  Use analytics to see how your listing is performing. Understanding metrics like customer engagement and search rankings can guide your strategy.

Embracing technology doesn’t replace a dedicated manager—it complements their efforts. The combination of human oversight and smart tools creates a winning strategy.

Leveraging Professional Help

Sometimes, even with a dedicated manager, running a Google My Business listing can be challenging. That’s when professional help makes a difference. Many businesses have turned to local SEO services to handle the nuances of online reputation management.

SEO For Business Growth is one such service. We’ve helped numerous clients streamline their digital presence. Our experts know the ins and outs of Google My Business. We assist in setting up user roles, optimizing listings, and ensuring all information is accurate.

Our approach is hands-on. We work with our clients to:

• Audit current listings.
• Add and manage team members effectively.
• Enhance local SEO performance.
• Ensure consistent, positive customer interactions.

One client, a regional retail chain, struggled with outdated business information and slow response times. By partnering with our team, they not only added dedicated managers but also revamped their digital presence. The result? Increased customer engagement, improved local search rankings, and a noticeable uptick in foot traffic.

Why a Professional Touch Matters

Managing your digital footprint is more than just updating details—it’s about building trust. When customers see a well-maintained Google My Business listing, they’re more likely to choose your business over competitors. Here’s why working with professionals can be a smart move:

• Expertise:
  Professionals stay updated on the latest Google changes and best practices.
• Time Savings:
  Focus on your core business while experts handle your online profile.
• Enhanced Results:
  A well-managed listing boosts local SEO, drives traffic, and increases conversions.
• Ongoing Support:
  As your business grows, continuous management ensures your listing stays accurate and engaging.

Partnering with experts can take your online presence to the next level. When you combine effective delegation with professional support, your business is poised for long-term growth.

Final Thoughts

Adding a manager to your Google My Business listing is a smart move for any business owner. It’s not just about delegation—it’s about creating a robust online presence that engages customers and builds trust. The process is simple: sign in, access your users, invite the right person, and choose the correct role. Follow the steps carefully, avoid common mistakes, and watch your business grow.

The benefits are clear:

• Efficiency:
  Share the workload and keep your listing current.
• Customer Engagement:
  Timely responses to reviews and updates boost trust.
• Local SEO:
  An active, well-managed listing helps your business stand out in local searches.

By managing your listing with care, you ensure that your online image remains polished and professional. And if you ever feel overwhelmed, remember that expert help is available.

For businesses looking to enhance their digital presence further, consider partnering with SEO For Business Growth. Our team has a proven track record of helping clients optimize their Google My Business listings and improve their local SEO. We’ve seen firsthand how strategic management transforms online engagement and drives real-world results.

Delegating the right tasks to the right people can free up your time and let you focus on what you do best—running your business. Whether it’s through in-house management or professional services, taking control of your digital presence is a step toward lasting success.

By following these guidelines, you’ll not only master how to add a manager to your Google My Business listing but also set the stage for improved customer interactions and enhanced local search visibility. Take control today and watch your business grow!